Help 3rdWhale Decide How to Donate! First iPhone App Developer to Join 1% for the Planet

Joe Rogel by Joe Rogel | July 1st, 2009 | 1 Comment
topic: Conscious Living News, Green Living, Green Tech

3rdWhale LogoGreen mobile app developer 3rdWhale will be the first mobile app developer to join 1% For the Planet, a growing global movement of 1,202 companies that donate 1% of their sales to a network of 1,781 environmental organizations worldwide.” And they want your help deciding where their money will go!

On June 24, the company launched a new version of their iPhone app — 3rdWhale Mobile — that gives great tips on sustainable living and makes it very easy to find local green businesses around you.

That’s not all — 3rdWhale is going above and beyond by contributing more than the required minimum of 1% of download revenues: for every app sold, 25 cents will be divided among 5 environmental NGOs. That’s out of the $1.40 revenue the company makes after Apple takes its App Store cut.

3rdWhale has chosen the first two organizations they’ll donate to — Earthshare and Natural Capital Solutions — but want your help deciding the final three! Through tomorrow, Thursday July 2nd, they’ve opened the channels for you to submit nominations for more organizations. The top 10 will go up for votes from you, and after finishing on Friday July 10th, the winners will be announced shortly thereafter.

You can submit your nomination on Facebook or via Twitter.

For more information about 3rdWhale or this initiative, you can contact 3rdWhale CEO Boyd Cohen or call (778) 384-0733.

Meanwhile, check out these screenshots of the beautifully designed 3rdWhale mobile app experience:


  1. Thanks so much for the writeup!

    A few things to let you know:

    We’re talking to some amazing partners about ways to merge forces to give you all the best green mobile we know how to make. Can’t say who they are yet, but believe me, we’re like our customers, wanting resources to make living sustainably as easy and fun as possible. And we’re making it happen! Stay tuned.

    As of today (July 1) there’s one more day to nominate a green NGO that you think should get funds from our revenue sales. Interestingly, two Orangutan related organizations have been runaway popular! We’d love to hear about others you’re a fan of as well. We summarized the ones submitted so far, on page three of the nominations discussion, should you want to second their nomination as well. Go here to let your voice be heard!

    We’ve been so busy retooling our app and talking with great partners to enhance what we offer you, the website hasn’t yet gotten all the attention it needs to reflect our newly expanded (and continuing to expand) app. It’s under way, and you’ll see that changing soon enough.

    Paul Smith | July 1st, 2009 | Comment Permalink

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