Sean “Diddy” Combs

Diddy is the pitchman for Ciroc premium vodka.

I’ve lived in New York my entire life yet I’ve never been in Times Square when the ball dropped. I’ve walked by the tourist zone shortly after the clock stuck 12 — wading through piles of confetti and trash — and partied a few blocks away, but I’ve always avoided the eye of the storm on the big night.