organic apparel

Although green is the new black and the stereotype of environmentalists as the socks-and-sandals crowd is fading, many of us still don’t identify ourselves as environmentalists. We’re not going to abandon our style, and we don’t believe hip equals green for the average Jane.

But if you think about it, being a virtuous consumer can actually make you more beautiful — and not just on the inside.

Working out takes a lot of energy – and not just the physical kind. You probably haven’t given much thought to the environmental impact of your workout — but the gear it takes to keep you comfortably, safely active can leave a surprisingly pudgy environmental footprint.

Ever since my book The Virtuous Consumer, about how to make purchases that are healthier for people and the planet, was released a bit more than a year ago, I’ve been receiving strange confessions. “I don’t recycle,” said one guy at a cocktail party. “I love to take really long, really hot showers,” revealed a friend. “I refuse to use recycled toilet paper,” scoffed another.