greenwashing

What exactly is green about green design? It’s a very complex term. In fact, it’s so complex that I’d prefer “Conscious, Healthy, Thoughtful, Mindful, Authentic, Integrity Driven Environmentally Responsible Design” … but what a mouthful!

“Eco” as a prefix has gained some potent marketing cachet for all sorts of goods and services in recent years, not least for travel. Nearly every jungle accommodation in Costa Rica seems to bill itself as an “eco-lodge,” for instance, and ecotourism is promoted as an important, even essential, means of protecting species and habitats.