Ladies and gents: The entertainment world is changing.
A week after telling you that Fox’s hit series 24 has gone green, I’m happy to report that the world’s first entirely eco-friendly movie premiere will take place this Sunday.
Celebrities will arrive at the London premiere of “The Age of Stupid” — a film about a future world crippled by climate change — via solar car, bike or pedicab. The carpet on which they walk will be green, not red. And the movie screening will take place in A solar-powered tent.
The film — centering on an old man living alone in a devastated world in 2055 — is directed by Franny Armstrong, who says it’s as much about campaigning as entertaining. “We’ve just got a couple of years, maximum, to act if we are going to prevent catastrophic climate change and stop the deaths of hundreds of millions of people,” she told Reuters. “So, as a film-maker there is absolutely no choice now as to what subject you should be working on.”
Because they’re branding themselves as the first completely green premiere, they know they’ll be scrutinized, so they’re providing all the details to the public.
“We calculated the film’s carbon footprint by recording every journey — by foot, bicycle, motor boat, rowing boat, plane, train, car, rickshaw and helicopter — as well as all the electricity, gas, food and equipment used,” says Armstrong.
She said it added up to 94 tons of CO2 — equal to that generated by four Americans in a year.
I can’t wait to see who tries to top it. Maybe next year at this time I’ll be writing about a film whose carbon footprint equaled that of just two people a year.